Todd Purdy

Senior Commercial Consultant for Life Sciences

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Thirty five year career in pharmaceuticals and life sciences for Merck and ALK as a successful Sales Director in 6 roles spanning primary care, hospital, specialty, testing, and life science B2B.

 

Several leadership roles in sales training, sales operations & commercial analytics

 

Support to emerging life science companies across five strategic areas:

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Product Launch & Go-to-Market planning

• Market potential assessment

• Customer segmentation and targeting

• Product launch and market event planning

 

Sales Force Creation

• Territory sizing and mapping to build sales footprint

• Recruitment and hiring of sales force

• Manage Contract Sales Organization (if needed)

 

Sales Operations and Commercial Analytics

• Data acquisition strategy and CRM application

• Develop Key Performance Indicators and reports

• Forecasting, quotas and incentive program design

 

Leadership Development and Sales Training

• Stand up sales training department

• Deliver leadership and development program for first, second & third line leaders

• Design sales training curriculum for the sales force

 

Organizational Culture

• Coaching and mentoring to high potential leaders

• Introduce programs to build a culture steeped in transparency and accountability

• Establish core competencies tied to the vision of the companies' founders/leaders